Trilogia: Fashion forward

When walking down main shopping street Laugavegur, shoppers cannot help but stop and admire the marvelous designs carried by the three mannequins hanging from a wire in the storefront window at Trilogia. Trilogia is a shop that aims to introduce forward thinking fashion from around the world to the Icelandic market, as well as selling design clothes under the name Trilogia. That means the best from abroad, mixed with the strongest designs in Iceland.

Trilogia was one of the first bona fide fashion boutiques to open in Reykjavík, but since its opening the shops have been spreading, and now Reykjavik’s fashionistas can choose from a variety of shops. „There must have been something in the air,“ says Jette Corrine Jonkers, one of the owners of Trilogia, about all these new shops. „When we first opened we felt there was really a need for a shop that would sell pieces of this kind. There was no other shop around.“

„We try to go with the changing times and people’s bank accounts, so when there is a down season we take in designers that we like but are maybe not as expensive,“ says Jette, while admitting that these new fast rising boutiques are definitely competing for the same clientele. However, Trilogia manages to stand out with elegant designs. “I think the branding at Trilogia is less important than the general feeling of the clothing. There is a great choice of feminine, on-the-edge clothing that cannot be pinned down by its brand, but serves the woman as an individual,” explains Jette. Trilogia also sells its own designs and makes an effort to support local designers and carry some interesting emerging Icelandic designs.

Jette is a fashion designer originally from Holland but had spend some time on-and-off in Iceland before deciding to move here to raise her daughter in the safety of Icelandic social security. Sæunn Huld Þórðardóttir is the other shop-owner and is also a fashion designer. On most days you will find either one of them at the shop. At Trilogia the atmosphere is relaxed and with a filled-up shop there are always new outstanding pieces on the hangers.

The two women have managed to make Trilogia into one of the more interesting shops on Laugavegur. “We have no age group in mind, but think and look-a-likes of all ages.” Trilogia stocks brands such as Preen, La Petite Salope, Erotokritos, Laundry Industry, Wouters & Hendrix jewelry, Fhomme and for this summer we can expect McQueen and Chloe to be added to the list. In the meantime, if you are now looking for the perfect Christmas dress Trilogia probably has it.

-hbv